The real estate industry is built upon relationships; and what better relationship to build a company’s foundation on then that of family. A brother-sister duo, Alex and Mariella Massa saw the housing market’s need to improve the appraisal process. They began their careers in the appraisal industry while in college and saw great opportunity to do things different and better. The siblings partnered to build their first appraisal company, Initech Appraisals, in 2005 which eventually led to the growth of Appraisal MC. They now operate one of the largest independently owned nationwide appraisal management companies in the industry. Their unique synergy and respect for each other and the appraisal industry as certified appraisers are just a few of the numerous things that make Mariella and Alex Massa successful in today’s appraisal world. Alex and Mariella complement each other in that they have strengths on different sides of the spectrum. Mariella is an industry thought leader and guides the company as a big picture visionary while Alex increases operational efficiencies and serves as a subject matter expert in appraisal compliance. They combine their strengths to develop and implement processes that serve Appraisal MC’s clients and purpose well.
More about Mariella
Mariella Massa attended Harvard Business School and is a graduate of University of Houston’s entrepreneurship program. As CEO of the company, Mariella strives to live out Appraisal MC’s mission as well as keeping focus on the company’s core values in growing her relationship with clients, team members and vendor partners. Both Mariella and Alex have a passion for helping their team members be successful in the work force as well as their personal lives. Mariella is involved in bringing out the best of the company and its people through educational matters and adding value to Appraisal MC’s team. This includes participating in mentorship programs, speaking engagements at educational seminars, webinars and traveling throughout the United States to speak on expert panels.
Mariella’s favorite part about being in the industry is that, “It doesn’t feel like work. It’s fun and feels great to be a part of the American dream of homeownership.”
In her free time, Mariella enjoys spending time with her family and friends, traveling and serving as a board member on the Nancy Owens Breast Cancer Foundation to help find a cure for breast cancer.
More about Alex
Alex Massa has been in the appraisal industry since 1999 and serves as Chief Compliance Officer for Appraisal MC. Alex received his entrepreneurship degree from the University of Houston and continued taking appraisal classes at Columbia Institute. As CCO of Appraisal MC, his duties involve resolving compliance matters through educational training as well as implementing better processes to improve efficiencies. He strives for great communication with vendor partners and clients to allow for a stress-free appraisal process. He spends his time educating and training Appraisal MC’s staff to allow them to progress in their careers and believes the most important part of Appraisal MC is the incredible processes put into play that allow the team to be efficient and productive.
In his free time, Alex enjoys spending time with his wife and two children. He also enjoys playing golf, surfing and being outdoors when he can.
From helping fight cancer to green initiatives at the organizational level, Appraisal MC has a long history of advocating causes that help make our world a better place. We believe it is our responsibility to make community engagement a significant part of our mandate and work hard to develop and foster partnerships with grassroots non-profit organizations. Throughout the year, we get involved in many community events and are proud to have team members who share our passion for giving back.
APPRAISAL MC MAKING A DIFFERENCE
Go Green — Our team at Appraisal MC is passionate about reducing our carbon footprint. From limiting paper usage by going digital, using energy efficient bulbs and sensors in the office and implementing office recycling programs we are making strides to go green.
Shred for Independence — We make sure that we can make a difference in everything we do. While we strive to Go Green there are times paper needs to be printed. All of our paper is sent to Shred for Independence to support a unique business owned and operated by individuals with intellectual disabilities. The program was started by an amazing Appraiser and his family in the Houston area and we are proud to support them. If you would like to donate or request more information please visit their site: http://summerhousehouston.org/shred-for-independence/
Team and Lender Causes — At Appraisal MC we are a family and an extension of your team. When a member of our family feels strongly about a cause such as the American Heart Association Heart walk or our client is doing a mission trip in Guatemala, we support them. Our team is actively involved in different causes and we always step up to support them and do our best to communicate those causes so others have the opportunity to get involved.
Breast Cancer Research — Our CEO serves on the Board for the Nancy Owens Breast Cancer Foundation. The Nancy Owens Breast Cancer Foundation is organized primarily to fund one or more qualified public charities that support education, care and research for breast cancer. Since 2002 the organization has raised over 1.4 million dollars to fund breast cancer research to the world’s leading research institutions such as MD Anderson, Baylor College of Medicine and Methodist Hospital with the collaboration of real estate professionals in Houston. If you would like to donate or request more information please visit their site: http://www.nancyowens.org/
Chief Executive Officer
Mariella Massa is the founder of Appraisal MC and serves as the Chief Executive Officer. As CEO she has full executive oversight of Appraisal MC’s business vision, operations and strategy. Mariella’s leadership has been instrumental in the company’s steady growth and ascension to becoming a leading independent provider of appraisal management services.
Prior to Appraisal MC, Mariella co-founded one of the largest and most successful appraisal firms in the nation and served as COO. Her career includes more than 15 years of operating successful companies in the financial services sector with a focus on real estate valuation and risk mitigation.
Mariella is a graduate of the University of Houston’s Business School where her studies focused on Entrepreneurship and Marketing.
Chief Compliance Officer
Alex Massa serves as Chief Compliance Officer for Appraisal MC and division President for the valuation department. As CCO he is responsible for setting, maintaining and implementing compliance objectives for the company. He ensures that Appraisal MC maintains efficient processes for delivering credibly supported valuation products that conform to client and investor requirements as well as federal regulations.
In 2002, Alex founded one of the largest appraisal firms in the country prior to joining Appraisal MC.
Alex graduated from the entrepreneurship program from the University of Houston’s business school and has worked in the appraisal industry since 1998.
Chief Operations Officer
Melissa serves as Chief Operations Officer for Appraisal MC. As COO, she is responsible for the execution and oversight of the internal organizational processes that enable the departments to reach their goals and objectives. She provides the leadership, management, and vision necessary to ensure that the company has the proper operational controls.
Prior to Appraisal MC, Melissa worked in senior management positions in logistics, operations, and production in both China and the United States.
Melissa has a Bachelor of Science from the University of Texas and has been a member of the executive team and board since 2012.
Chief Technology officer
Robert Henriksen serves as Appraisal MC’s Chief Technology officer. Robert’s role is to streamline the company’s processes by ensuring that Appraisal MC stays on the cutting edge of all the new technology. He creates and implements policies within the company designed to keep Appraisal MC and it’s clients safe, secure, and efficient.
Prior to Appraisal MC, Robert founded HTC, one of the fastest growing tech consulting firms in Texas. He also previously served as MIS Director for the University of Houston Law Center.
Robert has a Bachelor of Economics from the University of Houston and his been involved in the technology field since 1993.
Senior Vice President of Business Development
Erin Gold serves as Senior Vice President of Business Development for Appraisal MC. Erin is responsible for maintaining client relationships as well as fostering new relationships with lender clients and vendor partners. She takes the lead on Appraisal MC’s marketing initiatives in order to grow our customer base and stay true to our service level.
Prior to Appraisal MC, Erin worked with several marketing and PR firms in the Austin, Texas market. She has an extensive background and passion for customer relations.
Erin graduated from the University of Texas with a Bachelor of Science and has been with Appraisal MC since 2011.