AUTOMATED VALUATION MODEL (AVM)
Appraisal MC offers access to AVM modules as a service. The AVM is a statistically based summary derived from a program that uses information available for real estate transactions such as comparable sales, property characteristics and local market trends to provide an estimate of market value for a specific property. These tools can assist as a supplement to manage risk for collateral valuations.
COMPANY OVERVIEW
Our Story
The real estate industry is built upon relationships; and what better relationship to build a company’s foundation on then that of family. A brother-sister duo, Alex and Mariella Massa saw the housing market’s need to improve the appraisal process. They began their careers in the appraisal industry while in college and saw great opportunity to do things different and better. The siblings partnered to build their first appraisal company in 2005, Initech Appraisals, which eventually led to the growth of Appraisal MC in 2010. Appraisal MC is now one of the largest independently owned nationwide appraisal companies in the industry. Their unique synergy and respect for each other and the appraisal industry as certified appraisers are just a few of the numerous things that make Mariella and Alex Massa successful in today’s appraisal world. Alex and Mariella complement each other in that they have strengths on different sides of the spectrum. Mariella is an industry thought leader and guides the company as a big picture visionary while Alex increases operational efficiencies and serves as a subject matter expert in appraisal compliance. They combine their strengths to develop and implement processes that serve Appraisal MC’s clients and purpose well.
More about Mariella
Mariella Massa is a founding partner and serves on the Board of Directors. Prior to her role on the board, Mariella served as CEO and was integral in helping Appraisal MC achieve its rapid growth. Her career spans over 15 years of successfully operating companies in the financial services sector with a focus in real estate and technology. She is still involved in helping the company achieve its mission and goals. Mariella is the 2020-2021 HMBA President, serves on the NAHREP Houston Board of Directors and serves on the TMBA as well as the MBA advocacy committee. Mariella attended Harvard Business School and the University of Houston’s entrepreneurship program.
In her free time, Mariella enjoys spending time with her family and friends, traveling and serving as a board member on the Nancy Owens Breast Cancer Foundation to help find a cure for breast cancer.
More about Alex
Alex Massa has been in the appraisal industry since 1999 and serves as Chief Executive Officer for Appraisal MC. As CEO of Appraisal MC, his duties involve building upon the mission as well as keeping focus on the company’s core values. He is also one of the nation’s leading subject matter experts in the appraisal industry. Alex is involved in resolving compliance matters through educational training as well as implementing better processes to improve efficiencies. He strives for great communication with vendor partners and clients to allow for a stress-free appraisal process. He spends his time educating and training Appraisal MC’s staff to allow them to progress in their careers and believes the most important part of Appraisal MC is the incredible processes put into play that allow the team to be efficient and productive. Alex received his entrepreneurship degree from the University of Houston and continued taking appraisal classes at Columbia Institute.
In his free time, Alex enjoys spending time with his wife and two children. He also enjoys playing golf, surfing and being outdoors when he can.