Chief Executive Officer
Mariella Massa is the founder of Appraisal MC and serves as the Chief Executive Officer. As CEO she has full executive oversight of Appraisal MC’s business vision, operations and strategy. Mariella’s leadership has been instrumental in the company’s steady growth and ascension to becoming a leading independent provider of appraisal management services.
Prior to Appraisal MC, Mariella co-founded one of the largest and most successful appraisal firms in the nation and served as COO. Her career includes more than 15 years of operating successful companies in the financial services sector with a focus on real estate valuation and risk mitigation.
Mariella is a graduate of the University of Houston’s Business School where her studies focused on Entrepreneurship and Marketing.
Chief Compliance Officer
Alex Massa serves as Chief Compliance Officer for Appraisal MC and division President for the valuation department. As CCO he is responsible for setting, maintaining and implementing compliance objectives for the company. He ensures that Appraisal MC maintains efficient processes for delivering credibly supported valuation products that conform to client and investor requirements as well as federal regulations.
In 2002, Alex founded one of the largest appraisal firms in the country prior to joining Appraisal MC.
Alex graduated from the entrepreneurship program from the University of Houston’s business school and has worked in the appraisal industry since 1998.
Chief Operations Officer
Melissa serves as Chief Operations Officer for Appraisal MC. As COO, she is responsible for the execution and oversight of the internal organizational processes that enable the departments to reach their goals and objectives. She provides the leadership, management, and vision necessary to ensure that the company has the proper operational controls.
Prior to Appraisal MC, Melissa worked in senior management positions in logistics, operations, and production in both China and the United States.
Melissa has a Bachelor of Science from the University of Texas and has been a member of the executive team and board since 2012.
Chief Technology officer
Robert Henriksen serves as Appraisal MC’s Chief Technology officer. Robert’s role is to streamline the company’s processes by ensuring that Appraisal MC stays on the cutting edge of all the new technology. He creates and implements policies within the company designed to keep Appraisal MC and it’s clients safe, secure, and efficient.
Prior to Appraisal MC, Robert founded HTC, one of the fastest growing tech consulting firms in Texas. He also previously served as MIS Director for the University of Houston Law Center.
Robert has a Bachelor of Economics from the University of Houston and his been involved in the technology field since 1993.
Senior Vice President of Business Development
Erin Gold serves as Senior Vice President of Business Development for Appraisal MC. Erin is responsible for maintaining client relationships as well as fostering new relationships with lender clients and vendor partners. She takes the lead on Appraisal MC’s marketing initiatives in order to grow our customer base and stay true to our service level.
Prior to Appraisal MC, Erin worked with several marketing and PR firms in the Austin, Texas market. She has an extensive background and passion for customer relations.
Erin graduated from the University of Texas with a Bachelor of Science and has been with Appraisal MC since 2011.